Phoenix Ranch wine packaging
The goal of this project was to create a second tier to the exhisting Phoenix Ranch brand of wines. These are Rhone varietal wines that are sold mostly in local wine shops and restaurants. The purpose is to give the winemaker the freedom to craft wines from different vineyards and sell them under the main brand name. I named this the VINEYARD SERIES and used the same color scheme and typefaces from the original brand, but in a completely different way in order to set this package apart. The result is a new look that still relates to the Phoenix Ranch branding.